Have you noticed a change in Dior's looks? It appeals to the younger audience. Their looks are super cool not just because Bella Hadid wore her looks.
It is ultra cool because it created a new silouette of what a cool Classy person looks like. Nowadays, it does not mean that if you wear a nice gown or dress, you will look good. Its all about making it new, not 'wealthy looking'
Dior is all about the newness of what a person who loves to play looks like. There is lesser seriousness of 'Oh I'm very rich' look and more of 'Hey, I'm cool.'
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